Last Updated: April 2025
Applicable For: WhatsApp Business Communication
1. Introduction
At Ekamkart, we are committed to secure, respectful, and law-compliant communication via WhatsApp. This policy outlines our commitment to upholding Meta's WhatsApp Business Policy, Indian regulatory frameworks, and best practices in customer communication.
2. Obtaining Customer Consent
We ensure all WhatsApp communications begin only after receiving explicit opt-in consent from users.
- ✔️ Customers are clearly informed about the type of messages they will receive.
- ✔️ Consent is securely documented for regulatory and compliance purposes.
3. Verified Business Profile
Our WhatsApp Business profile is kept accurate and up-to-date with:
- ✔️ Our official business name: Ekamkart
- ✔️ A brief business description and contact information
- ✔️ Verified identity for transparency and customer trust
4. Respecting User Preferences
We honor user autonomy in communication preferences:
- ✔️ Users can opt out or block our messages anytime.
- ✔️ Opt-out requests are processed immediately and without resistance.
- ✔️ We investigate and resolve any user complaints in alignment with WhatsApp’s policies.
5. Message Content and Quality
All messages sent via WhatsApp follow high-quality standards:
- ✔️ Content is relevant, helpful, and directly related to Ekamkart’s products and services.
- ✔️ We avoid spammy, promotional overload or unrequested messages.
- ✔️ Communication is professional, courteous, and compliant with Indian digital conduct norms.
6. Data Privacy and Security
We comply with the Information Technology Act, 2000 and relevant privacy regulations:
- ✔️ All WhatsApp messages are end-to-end encrypted.
- ✔️ Customer data is stored securely, never sold or misused.
- ✔️ Usage is limited to enhancing services, resolving issues, and fulfilling requests.
7. Legal Compliance and Policy Review
Ekamkart ensures continuous legal compliance through:
- ✔️ Regular audits and reviews of WhatsApp-related communication practices.
- ✔️ Adapting swiftly to changes in Indian IT laws, WhatsApp updates, and privacy regulations.
- ✔️ Updating this policy regularly and notifying users of significant changes.
8. Contact Information
For questions, feedback, or concerns about this policy, contact us at:
